The price sounds a little high, but if you purchase it during the first 7 days of the month you get 20% off, and a lot of times it is also on sale for 25% off.
With those two discounts you end up paying only about $55.00, which is a lot cheaper than $90.00!
I only really like the Icy Orange and the Alpine Punch. I cannot drink it by itself. I usually mix 5 oz. of each kind (10 oz. = 20 oz. protein) with about 6 oz. of Sugar Free CHERRY Koolaid. For whatever reason, the cherry flavor helps to mask that "proteiny" taste. Still can taste it, but not so bad.
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