After years of failed dietary modifications, medication therapy and exercise attempts, it can be difficult for someone to take that first-step towards bariatric surgery as a treatment option. It is rare that a prospective patient jumps right into surgery consultation. Instead, many start by researching online about surgical procedures, real patient results, and options for bariatric professionals. Individuals considering […]
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Your patients turn to ObesityHelp, Search Engines and Social Media outlets every day to seek out resources to help them manage their struggles with obesity, adjustments after surgery and to improve their overall health. They are turning to their peers, trusted websites and professionals to: Seek education and support about treatments and what to expect […]
The ObesityHelp Team is excited to share this message with our sponsoring clients. As part of our commitment to serve you and the weight loss surgery community, we have just completed some major updates to ObesityHelp for Professionals (OH Pro). Starting today, you’ll be able to enjoy a more intuitive, faster, and attractive OH Pro […]
1. Know Your Audience One of the most important aspects of marketing yourself is understanding who you are trying to reach with your message. If you have specific information on your target demographic–age, gender, income, race, home ownership, education, employment status and type–then use that to develop a “typical patient profile.” If you do not know who your target demographic is, […]
An Interview with Dr. John H. Linner How old were you during your WWII military service, and what was your rank? I was about 26 years old, and a Navy medical officer and photographer on two ships: the LST-6 (landing ship tank) during the Normandy invasion and the AKA-103 (attack cargo ship) at Okinawa. I […]